Truthful meaning of company logo comes from initials of the name of our company executives. Double M at the starting of the logo has special meaning as well. Actually, it does not only stand for initials of name Mert but also it has deep punctuation inside of it. After numerous interviews we made with customer segment we realized that customer who looks to the logo, look at it again and again, from our point of view, in the same way, it is colligating our stakeholders to the company. Shape and typing of double m also represent movement so that active and new fashion characteristic of our company. Our company logo could be seen on appendix A.